11.03.2009
H&M Home Collection
H&M, my favorite store of the moment, has launched a home collection. Unfortunately, the one and only showroom is at the H&M headquarters in Stockholm. The H&M design team has teamed up with the creatively artistic design company UXUS , and has created a gallery of fashionable home products. The showroom is meant to be hands on, and entice the customer to explore and touch. The installation, "Home Reflections" is a combination of mirrors and suspended furniture. It is meant to reflect the eclectic and ever-changing relationship between identity and style. I don't know about all of that, but I am definitely attracted and intrigued by the artwork, but it is a distraction to the actual home collection. Because I am already a fan of H&M, if the home collection were available in the US, I would check it out, but the design overtakes the actual product, so kudos to UXUS.
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